Art. Direction
Branding
Visual Design
Web Design
Between 2006 and 2007 Luana Davidsohn took cooking, baking and confectionery courses in Italy, San Francisco and Paris, as well as working in bakeries in San Francisco and New York. Back in São Paulo, the first cupcakes came out of the oven in 2007 and did not stop. In 2010 the store was opened in Pinheiros, with a nice kitchen, where customers can see how everything is made and follow the day-to-day production consisting of a wide variety of cupcakes, brownies, cheesecakes, homemade cakes, decorated cakes, buttery biscuits, seasonal products and more. Currently, an additional four bakery outlets have been inaugurated. These establishments offer a diverse selection of products, boasting a total of 13 distinct product lines, alongside special seasonal items like Easter and Christmas eggs. Notably, the production capacity stands at approximately 11,000 units per month.